Bulk SMS refers to sending large number of SMS messages to mobile phones of a predetermined group of recipients. At present the application to person SMS messaging services includes bulk SMS messaging alongside sending single messages interactive messaging, and incoming number services.

Why Do Businesses Use Bulk SMS ?

With the highly competitive market, business entrepreneurs are constantly striving to look for new ways that could help them reach out to a number of potential customers at the earliest. With modern forms of communication and interaction, businesses can promote their brand to a wider audience within minutes.Bulk SMS is a new age technology that has attracted youngsters and businesses, which use it as effective means of marketing.The concept of bulk SMS has gained popularity for its simple, reliable and speedy functionalities.

It has been noticed that in comparison to the other modes of messaging, short message services is effective and useful with a high rate of flexibility and benefits.Interacting with customers makes for an important part of modern age marketing.

Customers like a brand that maintains a personal communication level with them, making it important and valued.